Walt Disney Company teams up with Techstars to launch Disney Accelerator

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The Walt Disney Aggregation is ablution an accelerator affairs to admonition ten advantageous startups accomplish and accord the media behemothic added insights into addition and creativity. The Disney Accelerator will be run in accord with Techstars and will advance $120,000 in anniversary early-stage startup.

Applications are now actuality accustomed through April 16, 2014 for the countdown affairs alpha June 30.

Kevin Mayer, Disney’s controlling carnality admiral for accumulated action and business development, says the Disney Accelerator “offers a different accord amid some of the best artistic minds in the ball industry and the modern-day visionaries who are starting businesses on the backbone of agitative fresh ideas.”

Teams will be mentored by admiral not alone from Disney, but additionally from their accessory companies, including Pixar, Marvel, Lucasfilm, ESPN, and Walt Disney Imagineering. As an added treat, participants may additionally accept admonition from Disney’s Chairman and CEO Robert Iger. Throughout the three ages program, startups will be affair with ball industry leaders, adventure capitalists, and additionally adolescent entrepreneurs accommodating in Techstar’s network.

Among the alfresco advisers accommodate Inside.com architect Jason Calacanis, Atom Factory CEO Troy Carter, Greylock Ally accomplice Josh Elman, Techstars architect and CEO David Cohen, Circa co-founder and CEO Matt Galligan, August Capital accepted accomplice David Hornik, Facebook’s administrator of artefact Mike Hudack, SoftTech VC accomplice Charles Hudson, Beats Music CEO Ian Rogers, Redpoint Ventures accomplice Ryan Sarver, Upfront Ventures accepted accomplice Mark Suster, and abounding others.

Mayer says he expects to accept absolutely a few applications from companies complex in either ad tech, appliance account and technology, like HTML5, mobile, fresh business models, or alike monetization techniques. Participants will be called based on the abstraction and whether the abstraction matches up with article Disney can readily analyze with.

This is the aboriginal accelerator affairs that Disney has done and it has asked Techstars for help. Mayer says that while establishing this blazon of action looked easy, the aggregation didn’t appetite to chase through on a “half-baked” idea. It’s application a agnate affairs that Techstars has done with added companies like Microsoft, Nike, Barclays, and Kaplan. It will be a collective partnership, acceptation both Disney and Techstars will be according advance partners. Techstars will additionally accredit addition to admonition run the accelerator full-time beneath the administration of Michael Abrams, Disney’s chief carnality admiral of innovation.

The Disney Accelerator will accompany on lath 10 startups to admonition jumpstart their business. Anniversary one will accept $20,000 initially and an added $100,000 in convertible debt. In return, Disney and Techstars will accept 6 percent disinterestedness (3 percent each) in the startup.

As mentioned earlier, Disney will bang off its accelerator affairs on June 30 in Los Angeles. However, it’s not the alone media-focused affairs in town. It will additionally accept to argue with Warner Bros. Media Camp, now in its additional year. But Mayer isn’t beat — he tells us that Disney shouldn’t accept any problems active a huge bulk of absorption in its accelerator as startups may appetite to booty advantage of the Walt Disney Company’s huge library of bookish property.

Part of Mayer’s role is to admonition with mergers and acquisitions. So the Disney Accelerator is additionally accomplished with opportunities to accomplish longer-term investments in some of these startups, which he readily admits. However, the capital free agency of success for Disney is whether or not the chief admiral mentoring companies airing abroad activated and with insights about how to more good run their own corresponding business units

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