ITV plans to launch its first pay-TV channel

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Broadcaster continues its action of abbreviation its assurance on free-to-air announcement by announcement rollout of ITV Encore

The channel, ITV Encore, will be a home to some of the broadcaster’s contempo acknowledged dramas, such as Vera and Lucan.

From abutting year ITV will additionally abide the approach with aboriginal commissions.

The move is arch controlling Adam Crozier’s better to date in a action to alter the broadcaster’s revenues abroad from an cutting assurance on free-to-air advertising.

“A key allotment of our action is to become the best watched, best admired and best talked about ancestors of chargeless and pay channels for every domiciliary and every advertiser in the UK,” said Crozier. “ITV Encore is appropriate in band with our action of growing non-advertising revenues while at the aforementioned time creating alike greater opportunities to advertise fresh drama.”

Crozier said that ITV Encore, which is the broadcaster’s aboriginal cast fresh approach barrage in eight years, will accompaniment ITV3, which affectedness long-running archetypal ball series.

Under the dea, ITV Encore will be fabricated accessible on Sky for an bearding “period of exclusivity”, which will accord the accessory anchorperson a adventitious to use it as a drawcard for fresh customers.

“It is addition acumen to allocution to fresh barter who don’t accept Sky, it won’t be accessible on rivals at first,” said one observer.

ITV Encore will barrage this summer, the analytical catechism of how arresting its approach aperture will be on the cyberbanking programming adviser is yet to be finalised, and will be accessible to absolute Sky barter at no added cost.

For fresh customers, it will be accessible as allotment of Sky’s 35-strong ball approach amalgamation – which includes Sky1 and Sky Atlantic – which costs £21.50 a month.

The barrage builds on a pay-TV accord with BSkyB that Crozier started in 2010 which saw ITV dip a toe in the baptize by putting HD versions of ITV2, 3 and 4 abaft the accessory broadcaster’s cable wall.

“The time is actually appropriate to body on our acknowledged affiliation with Sky with the barrage of ITV Encore, which will be an important allotment of ITV’s ancestors of channels, and will accompaniment ITV3,” said Crozier.

The move to barrage ITV Encore is a above footfall forward, ITV’s aboriginal above move in pay-TV back the collapse in May 2002 of ITV Digital, the agenda earthbound cable business backed by ITV companies Carlton and Granada.

As allotment of a added accord ITV agreeable will be fabricated accessible through Sky’s ambit of platforms including Sky Go, Sky Store and Now TV.

“Our barter adulation abundant ball and so we are captivated to accompany them absolute admission to a fresh approach from one of the best admired brands in TV,” said the BSkyB arch executive, Jeremy Darroch. “The added availability of ITV programmes on our fast-growing affiliated TV casework will accomplish Sky angle out as a abundant abode to get pleasure ITV, on assorted devices, both at home and on the go.”

The accord includes the barrage of ITV’s catchup, annal video-on-demand account and advertisement of ITV channels on adaptable account Sky Go.

ITV Player will additionally be fabricated accessible on SKy’s £9.99 account set-top box, Now TV.

The anchorperson has additionally renewed its carrying accord for ITV2, ITV3 and ITV4 HD.

ITV aboriginal started actively because a acknowledgment to pay-TV in aboriginal 2010 back Archie Norman, who had aloof started as chairman, said that the anchorperson bare to advance a “very altered product” than aloof authoritative ITV2, ITV3 and ITV4 cable channels.

Following Crozier’s accession in April 2010, he appear that pay-TV was allotment of his five-year action to transform ITV and accomplish it beneath codicillary on free-to-air TV advertising.

In August 2010 he apparent the broadstrokes of the strategy, which included a small-scale accord to put the HD versions of ITV2, 3 and 4 on Sky’s pay-TV platform, but it is accepted that ITV was additionally attractive at how to barrage a fresh standalone approach cast at that time.

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